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​Flavorful Fireworks
Publish Date : 1395/5/23 Time 15:50:34


fireworks
Flavorful Fireworks

We love fireworks; the bright colors that light up the night sky and the loud boom that accompanies the explosion.  What if fireworks could appeal to more than just our eyes and ears?

Multisensory Display

On New Year’s Eve in London this year, fireworks did just that with the first-ever multisensory fireworks display.  The show was not just a feast for the eyes and ears, but also the mouth and nose, thanks to the innovative London food design studio Bompas & Parr.

Alongside the classic red fireworks display, the line up for London’s NYE celebration included strawberry scented mist, banana flavored confetti, and giant orange flavored bubbles.  Sam Bompas, co-founder of Bompas & Parr, described the evening as “a total sensory assault” in an article on SLATE.com.

B&P

Known for their “immersive flavor-based experiences,” Sam Bompas & Harry Parr focused their early work on the relationship between food and architecture.  Their most notable projects include jelly-based architectural recreations, including St. Paul’s Cathedral, a chocolate climbing wall, and a Taste Experience for the Guinness Storehouse in Dublin.

After a year of studying with pyrotechnicians, fruit farmers, and flavor scientists, the B&P designers were able to unveil their most ambitious project yet: the multisensory firework display.  Out of hundreds of flavors, they chose the most easily recognizable fruit flavors like strawberry, banana, and orange.

From there, they worked with the flavor scientists to find the most appealing and distinguishable sensory aspects of the fruits.  The end result was the “largest universal flavor experience” that out-shined all other firework performances in the world.

Participants in the London NYE show loved the first-of-its-kind experience.  One fan even went as far to say that from now on, every time he eats strawberries, he will recall this event.

What do you think about the first multisensory fireworks performance?  Would you like to see this become a part of American fireworks celebrations such as the Fourth of July?  Share your thoughts with us below.

The Flavor and Extract Manufacturers Association of the United States (FEMA) was founded in 1909 and is the national association of the U.S. flavor industry.  FEMA’s membership is comprised of flavor manufacturers, flavor users, flavor ingredient suppliers, and others with an interest in the U.S. flavor industry.  The association is committed to ensuring a safe supply of flavor ingredients used in foods and beverages enjoyed by billions of men, women, and children around the world.